In the press
Please reach out to tierney@augustprny.com for all press inquiries.
Please reach out to tierney@augustprny.com for all press inquiries.
November 22. 2024
architectural digest
Up in north Brooklyn, the Greenpoint neighborhood still holds onto its industrial heritage, and a new waterfront building in the neighborhood by AD PRO Directory firm Morris Adjmi Architects honors that heritage with its brick podium and gridded windows. Today, MA is sharing a glimpse inside one of the building’s model units.
November 21. 2024
Interior Design
Becca Roderick, design director of interiors at Morris Adjmi Architects (MA Architects), brings nearly 25 years of hospitality design experience to the multidisciplinary practice. Based in New York, she works with founder and principal Morris Adjmi, who established his firm in 1997.
November 05. 2024
CITYREALTY
In presidential election years, some buyers and sellers are skittish about whether they should take the plunge now or wait until they know who the next president is going to be. But in the lead-up months to the 2024 presidential election, luxury properties in Manhattan have experienced what Fox Business describes as “a pre-election bump.”
November 05. 2024
The Real Deal
Quadrum Global's Greenpoint development The Huron made its mark on the Brooklyn luxury market last week.
October 30. 2024
The Real Deal
A penthouse at the Huron closed last week for $5.7 million in an all-cash, off-market deal, The Real Deal has learned. The four-bedroom apartment, which hasn’t yet hit city records, closed for roughly $2,400 per square foot.
October 28. 2024
CITYREALTY
New York has no shortage of fitness studios and boutique fitness centers. However, gym membership is optional for residents of a growing number of buildings: New development condos are making increasingly luxurious, well-appointed fitness centers a key component of their amenity package. They feature high ceilings, luxe finishes, state-of-the-art strength and cardio equipment, and bells and whistles like pools, sports courts, and specialty equipment. Not only do facilities like these make it easier for residents to fit in a workout, but they foster a sense of community among fitness enthusiasts in the building.
October 04. 2024
The Real Deal
To the north in Greenpoint, another waterfront development known as The Huron nabbed the highest price per square foot for a sponsor sale condo in August when unit 7C-W closed for $4.2 million, or $2,700 per square foot.
September 13. 2024
CITYREALTY
As all swimming pools require sanitation, the choice of chlorine versus saltwater is presented as a binary. However, that isn't entirely accurate: Chlorine is still present in saltwater pools, but a generator is used to produce just enough chlorine to disinfect the water. These lower levels are gentler on the skin, hair, and eyes than traditional chlorine tablets and sticks, not to mention there's no risk of fading swimwear. Such benefits have made saltwater pools more appealing to swimmers, and pool owners and operators appreciate not having to store hazardous chemicals as they would with chlorine.
September 06. 2024
Realtor.com
As a reality TV veteran who co-starred on Bravo’s “Million Dollar Listing: New York” for nearly a decade, Serhant knows the power show business can have on his real estate business, and this second act has been quite a successful sequel. In the two months since the June 28 premiere of “Owning Manhattan,” Serhant experienced a spike of interest in his listings, a burst of transactions, and a flood of communication from agents clamoring for a job.
August 26. 2024
CITYREALTY
In August 2024, Mandarin Oriental Residences Fifth Avenue unveiled its rooftop pool overlooking views of the Manhattan skyline and Central Park. The pool is surrounded by cabanas, and residents can order food and drinks from Boulud Prive, Daniel Boulud's residents-only restaurant, directly poolside. Many of New York's wealthiest are jetting off to five-star resorts at this time of year, but Mandarin Oriental Residences Fifth Avenue offers residents that experience without leaving the building.
August 26. 2024
The Real Deal
In contrast to the typically quiet end-of-summer market, brokers say they’ve been seeing bidding wars and unheard-of numbers for properties across the city.
August 22. 2024
New York Post
Rapper-songwriter, chef and TV presenter Action Bronson — who lost 130 pounds after vowing to get healthy during the pandemic — toured an 11th-floor unit at the Huron on the Greenpoint waterfront in Brooklyn recently.
August 12. 2024
CITYREALTY
In 2017, then-Mayor de Blasio announced the first phase of NYC Ferry, an ambitious expansion of the Bloomberg administration's New York Water Taxi service. The initiative aimed to connect commuters across waterfront neighborhoods for just $2.75 per ride. The service launched with the East River Ferry route, serving Midtown East, Long Island City, Greenpoint, Williamsburg, DUMBO, and the Financial District.
August 01. 2024
The Real Deal
Just four years after launching his eponymous firm, the celebrity broker-turned-CEO and his team rank among the top brokerages in the Big Apple
July 25. 2024
New York Post
As Ryan Serhant and his team of luxury real estate agents celebrate the successful debut of their new Netflix series, “Owning Manhattan,” there is still work to be done selling properties featured on the show that remain unsold today.
July 24. 2024
Homes.com
Stepping off the ferry in Greenpoint (having just boarded eight minutes ago in Midtown Manhattan), the energy shift is palpable. Sure, Greenpoint’s building boom is visible from the docks of Manhattan, but grasping the sheer scale of it requires seeing it up close. Like Midtown, there’s a great deal of activity, but where East 34th Street has suits, scrubs and wailing sirens, the Greenpoint shoreline has construction vests, jack hammers and the occasional high-pitched beep of bulldozers in retreat. The smell of sawdust mingles with the salty river air, and just under the hum of construction is a soundtrack that’s, perhaps, more familiar to native Greenpointers: waves lapping against rocks, children running through the waterfront playground, music coming from bikers’ speakers. All together, it’s the ballad of a neighborhood in transition.
July 23. 2024
Realtor.com
As Ryan Serhant and his team of luxury real estate agents celebrate the successful debut of their new Netflix series, “Owning Manhattan,” there is still work to be done selling properties featured on the show that remain unsold today.
July 22. 2024
Untapped Cities
The Huron blends the aesthetics of Greenpoint’s industrial past with luxurious amenities along Brooklyn’s waterfront. Designed by Morris Adjmi Architects, the condominium complex contains 171 residences spread throughout two 13-story towers on the edge of the East River. Untapped New York Insiders got a sneak peek of the towers last summer! Since our visit, creative amenity spaces including a waterfront treehouse playground and communal rooftop garden have been completed. On August 8th, 2024, you can join us for a return trip to The Huron where we’ll be among the first to see the new amenity spaces and take in stunning waterfront views from a model apartment.
July 18. 2024
Off The Mrkt
As the world gears up for the 2024 Olympics, luxury real estate in New York City is stepping up its game by offering amenities that rival the grandeur of the Games themselves. From full-court basketball courts to Olympic-sized pools, these new developments provide residents with the chance to train and relax like Olympians without ever leaving the city. Here are some of the top luxury residences in NYC that are setting the standard for high-end living and wellness.
July 16. 2024
LUX EXPOSE
With Paris 2024 on the horizon, luxury real estate is stepping up to offer fitness experiences beyond the basics. Simple gyms and modest pools give way to state-of-the-art wellness amenities catering to a holistic lifestyle. If residents have ever dreamed of training like an Olympian, these new luxury developments are designed to make that dream a reality. Featuring amenities fit for elite athletes, new luxury developments provide an unparalleled environment for those seeking the ultimate in wellness and fitness.
July 03. 2024
Mann Report
Quadrum Global, a real estate development and investment firm recognized nationally for the expanding Arlo Hotel brand, recently unveiled a stunning suite of amenities spanning 30K square feet at The Huron, a striking two-tower for-sale condominium development located at 29 Huron Street in Greenpoint, Brooklyn. The Huron is one of the most sought-after new development properties on the market in New York City, having sold 70% of its residences amid soaring demand for this caliber of waterfront condos in Brooklyn. This is the first Greenpoint development for Morris Adjmi Architects (MA), the esteemed multidisciplinary design firm responsible for interior and exterior design at The Huron. Sales and marketing are led by SERHANT. New Development.
June 28. 2024
Luxury Abode
NEW YORK, June 27, 2024: Quadrum Global, a renowned real estate development and investment firm, has revealed an impressive array of amenities at The Huron, a luxury condominium development in Greenpoint, Brooklyn. This new development features a stunning collection of indoor and outdoor amenities, spanning over 30,000 square feet.
June 26. 2024
CITYREALTY
As a growing number of formerly industrial New York City neighborhoods makes the transition to residential hot spots, developers almost inevitably run into challenges imposed by the protected status of historic districts and individual landmarks alike. For the lucky ones, this is where Morris Adjmi Architects comes in.
June 06. 2024
Forbes
Once a beneath-the-radar section of Brooklyn, Greenpoint has morphed into a mecca of new real estate offerings and restaurants. Galleries and artist studios are housed in converted warehouses, and the revitalized East River waterfront has parks and new high-rises with sweeping views of midtown Manhattan.
May 09. 2024
Off The Mrkt
As New York City shakes off the chill of winter, the arrival of spring brings with it the irresistible urge to bask in the warming weather. City dwellers and visitors alike are ready to step outside and enjoy the vibrant energy that only this season can offer. From serene rooftop gardens to bustling communal spaces designed for entertainment and relaxation, we explore some of the city’s most exceptional properties that offer an outdoor oasis right in the heart of the urban jungle.
May 08. 2024
CITYREALTY
Three-bedroom apartments have always been a coveted floor plate in New York City, but have reached a point of scarcity that prompted Curbed to ask, “Whatever happened to the three-bedroom?” Brokers interviewed for the article pointed to a number of factors: While events like marriage and children push people out of studios and one-bedrooms, thus freeing these up faster, families in three-bedrooms tend to stay put for a long time, sometimes even upon becoming empty nesters. High sticker prices in the suburbs are causing more people to stay put, not to mention more demand for three-bedroom apartments in the city. Moreover, parents with children are not the only ones who might want a three-bedroom – this floor plate is also of interest to groups of friends who’d like to share a space while having their own bedrooms.
May 06. 2024
New York Lifestyles Magazine
Acclaimed architect Morris Adjmi designed The Huron with its signature thoughtful engagement with history, distinct interpretation of industrial forms, and creative expression of materials. The H-shaped two-tower configuration, with its long, linear connected lobby, is reminiscent of a ship with two smokestacks. A brick podium conveys the textures of the neighborhood, while the gridded façade is an expression of the craft that once anchored Greenpoint. Oversize industrial grid windows, manufactured in Germany and assembled in Italy, maximize direct waterfront views and abundant sunlight in each home.
April 29. 2024
LUX EXPOSE
As spring blooms into full swing, the allure of spending leisurely hours outdoors becomes irresistible. With the city abuzz with newfound energy, luxury residential developments present a haven for residents to bask in the sunshine and revel in exquisite outdoor experiences. Discover some remarkable properties that redefine outdoor living with their unparalleled amenities and captivating designs.
April 17. 2024
NYREJ
Quadrum Global, a global real estate development and investment firm, has begun the first closings at The Huron, a two-tower condominium development located at 29 Huron St. in Greenpoint.
March 08. 2024
LUX EXPOSE
Experience waterfront living at its finest at The Huron, located in one of Brooklyn’s trendiest neighborhoods. With a price tag of $2.795 million, this stunning 3-bedroom condo features a 249-square-foot terrace with breathtaking views of the East River and the Manhattan skyline.
March 05. 2024
CITYREALTY
Residential contract activity usually surges in February, and last month was no different. Across the 29 days of February 2024, Manhattan saw over 890 contract signings, marking a significant 30% increase from the previous month, despite having three fewer days.
February 09. 2024
RIS Media
Nestled along Brooklyn’s scenic waterfront, Greenpoint has emerged as a captivating haven, drawing the gaze of those seeking a blend of metropolitan allure and serene waterside living. This dynamic neighborhood has recently found itself in the spotlight, thanks to the emergence of The Huron—a chic condominium for those looking for an unparalleled blend of top-notch luxury with cosmopolitan convenience in the heart of New York City’s next great frontier.
January 09. 2024
Financial Times
Along the shore, two new high-rise apartment blocks, including 21 India Street, where Gray and his boyfriend are renting, and The Huron, on Huron Street, tower over Greenpoint’s ferry terminal. This connects Greenpoint with East 34th Street in Midtown in 8 minutes and to Wall Street’s Pier 11 in a little over half an hour.
January 03. 2024
CITYREALTY
The Huron, a 171-unit condo complex designed by Morris Adjmi, exemplifies this trend, integrating multipane casement windows to honor Greenpoint's industrial past.
December 27. 2023
6sqft
6sqft has narrowed our picks down to 12 of the most notable residential projects of the year. Which do you think deserves to be crowned the 2023 Building of the Year?
December 12. 2023
The Wall Street Journal
The pool area at The Huron, in Greenpoint, Brooklyn. Ele Keats was hired to select crystals to inlay under the pool.
December 12. 2023
BollyInside
Quadrum Global launches sales for The Huron, a Morris Adjmi-designed waterfront condominium building in Greenpoint, Brooklyn. Despite market challenges, the building has already achieved $100 million in sales and offers studios starting at $750,000.
December 03. 2023
architectural digest
On November 8, Quadrum Global (the developers behind Arlo Hotels) publicly launched listings for The Huron, a soon-to-be-completed waterfront condominium building in Greenpoint, Brooklyn.
November 17. 2023
Luxury Abode
Since launching its whisper campaign, Quadrum Global and SERHANT New Development have generated over $100 million in transactions at the premium waterfront property.
November 17. 2023
Mann Report
Quadrum Global, a global real estate development and investment firm celebrated for the popular and expanding Arlo Hotel brand, announced the launch of listings at The Huron, a spectacular two-tower condominium development located at 29 Huron Street in Greenpoint, Brooklyn.
September 18. 2023
Design Millk
Morris Adjmi, founder and principal of Morris Adjmi Architects, has found the sweet spot between traditional and contemporary architecture that delights both forward-thinking developers and history-minded preservationists.
July 26. 2023
Serendipity
New Development, leads sales at The Huron, a new-construction residential building slated for opening in 2024 in Green Point, Brooklyn. Lee says presales are doing well, particularly as the neighborhood blossoms and Manhattanites look to cross the bridge. “The three-bedroom units are very popular,” she says. The building boasts water views, rooftop terraces, children’s and teen’s rec rooms, private rooftop parks and home office space.
June 21. 2023
Mansion Global
Whether you have a sprawling rooftop or small terrace space, one thing is certain: In order to maximize al fresco dining and relaxing in the summer months, creating shade is a requirement.
June 07. 2023
Mansion Global
A pool is the ultimate amenity—instantly turning the backyard into your own personal retreat. And depending on the design, it can elevate your space to an inspired oasis.
June 01. 2023
Field Condition
Facade installation is underway at Quadrum Global’s residential development The Huron on the Greenpoint waterfront in Brooklyn. Designed by Morris Adjmi Architects, the project features two 13-story residential towers with a two-story base of amenities. The towers will be clad in a gridded facade of industrial style window wall and I-beam profiled metal panel at slab edges and piers that take their cues from the neighborhood’s industrial past. A dark red brick will clad the base that includes a shared lobby at mid block.
May 31. 2023
LUX EXPOSE
Experience true luxury with the optionality to enjoy indoor and outdoor amenities regardless of the weather. New York’s most sought-after developments offer an unparalleled experience, where residents can bask in the sunshine on expansive outdoor entertaining areas or retreat indoors to luxurious lounges, game rooms, fitness centers, and more, should it start to rain. With the skies clear, fortunate residents and their guests can revel in the Vitamin D, breathtaking views, barbecues, fire pits, and all the splendid offerings these spaces provide.
May 15. 2023
The Real Deal
Cars, gym memberships and Taylor Swift tickets among incentives on the table.
May 12. 2023
New York Post
From impossible-to-score tickets for Taylor Swift’s New York City concert and a $6,000 Vespa — to pricey gym memberships and cars — high-gloss gifts to facilitate home sales are at an all-time high.
April 21. 2023
CITYREALTY
For the design of their first project in Greenpoint, Morris Adjmi Architects looked to the neighborhood’s industrial history for the two-towered development’s brick podium and glass and steel towers.
March 30. 2023
New York Post
Renaissance man Blaise Ffrench looks to buy inside the Huron, a 13-story resi tower in Brooklyn.
March 13. 2023
Untapped Cities
Explore the stunning residences and amenity spaces of The Huron in Greenpoint, Brooklyn!
February 03. 2023
Brick Underground
More New Yorkers are working from home than ever, at least on a hybrid basis. Avoiding the hectic commute is a great perk, but trying to carve out an "office" in typically tight quarters can stump even the most organized apartment and townhouse owners (and renters!). And who wants to stare at that pile of papers and computer monitor 24/7?
February 02. 2023
LUX EXPOSE
High-end developments in NYC offer the highest-caliber amenities including rooftop lounges, state-of-the-art fitness centers, children’s playrooms, swimming pools, and high-design private residential screening rooms. With the biggest Sunday in sports coming up, the latter can be the perfect venue to host a Super Bowl Party – even if you’re only in it for the commercials and snacks.
January 25. 2023
CITYREALTY
For this two-towered condo development, the context-sensitive Morris Adjmi Architects drew inspiration from Greenpoint's history for the brick podium and glass and steel towers.
January 11. 2023
LUX EXPOSE
The Huron – Morris Adjmi’s first Greenpoint condominium – revealed never-before-seen renderings of the extensive amenity collection. The two-tower condo development was developed by Quadrum Global, the same firm behind the popular Arlo Hotels. Marketing is led by SERHANT. New Development, the dedicated new development division of Ryan Serhant’s eponymous brokerage.
January 08. 2023
YIMBY
Façade installation is underway on The Huron, a pair of 13-story residential buildings at 29 Huron Street in Greenpoint, Brooklyn. Designed by Morris Adjmi Architects and developed by Quadrum Global, the twin structures will rise from a multi-story podium and yield 171 condominium units in studio to four-bedroom layouts, as well as 30,000 square feet of amenities. Ryan Serhant is leading sales and marketing for the waterfront property, which is bound by Green Street to the north, Huron Street to the south, West Street to the east, and the East River to the west.
December 29. 2022
Cool Hunting
FROM THE ROCKAWAY HOTEL TO WILLIAMSBURG'S WYTHE HOTEL AND GREENPOINT'S THE HURON RESIDENCES, A FIGURE WEAVING THE FABRIC OF NYC'S FUTURE
December 20. 2022
Forbes
Every hipster knows that Brooklyn is what Manhattan used to be: the desired destination of young creative people. Now, one of the last major parcels along the East River that speaks of the area’s history is the site of a brilliant new building that evoke Greenpoint's former life as a boat-building mecca.
September 27. 2022
LX Collection
A new two-tower condominium development has taken shape in Brooklyn’s Greenpoint neighborhood, bringing 171 studio to four-bedroom residences to the area. Developed by Quadrum Global and designed by Morris Adjmi Architects, The Huron comprises two contemporary 13-story towers connected by a brick base that houses the development’s more than 30,000 square feet of amenity space.
March 03. 2022
architectural digest
Morris Adjmi Architects is also putting its mark on Brooklyn with The Huron, a newly announced two-tower condo in Greenpoint on one of the few remaining waterfront parcels in the borough. Connected via a fourth-floor courtyard, the two buildings offer 171 units, ranging from studios to four-bedroom residences. Amenities include a screening room, coworking space, and an indoor saltwater pool with views of the Manhattan skyline.
March 03. 2022
architectural digest
Morris Adjmi Architects is also putting its mark on Brooklyn with The Huron, a newly announced two-tower condo in Greenpoint on one of the few remaining waterfront parcels in the borough. Connected via a fourth-floor courtyard, the two buildings offer 171 units, ranging from studios to four-bedroom residences. Amenities include a screening room, coworking space, and an indoor saltwater pool with views of the Manhattan skyline.
February 25. 2022
BLDUP
A luxury, 2-tower, residential development is now under construction on the East River waterfront at 1 Huron Street in Greenpoint, Brooklyn. The 13-story project, known as "The Huron", is being developed by PRO and is set to contain PRO high-end condos. Units will be available in studio and one to four-bedroom configurations. Marketing will be done by SERHANT, a trendy Manhattan-based real estate firm, famously launched by "billion-dollar broker", Ryan Serhant.
February 25. 2022
REAL ESTATE WEEKLY
Quadrum Global, a UK-based global real estate development and investment firm, and SERHANT. New Development, the dedicated division for the sales and marketing of new development projects at SERHANT., today announced The Huron, a two-tower condominium development on the waterfront in Greenpoint, Brooklyn. Located at 29 Huron Street, the residences are designed by Morris Adjmi Architects.
February 24. 2022
The Real Deal
London-based Quadrum Global is the latest developer to land in the busy Brooklyn neighborhood, planning two luxury condominium towers on the waterfront at 29 Huron Street, Crain’s reported. The developer is leading efforts to create The Huron, which will span 171 units in a space zoned for 175,000 square feet of development.
February 24. 2022
LUX EXPOSE
A new two-tower condo development comes to the Brooklyn waterfront. Named The Huron, it was developed by Quadrum Global, the same firm behind the popular Arlo Hotels, and designed by Morris Adjmi Architects, also known for designing the Wythe Hotel and The Rockaway Hotel. Marketing will be led by SERHANT. New Development, the dedicated new development division of Ryan Serhant’s eponymous brokerage.
February 23. 2022
6sqft
A new luxury residential project is set to rise on one of Greenpoint’s few remaining vacant waterfront parcels. First spotted last month by CityRealty, The Huron is a two-tower condo development featuring 171 units ranging from studios to four bedrooms. Developed by Quadrum Global, the two towers boast eight exposures that maximize waterfront views and 30,000 square feet of amenity space, including an indoor saltwater pool overlooking the Manhattan skyline.
February 23. 2022
CITYREALTY
In the wake of a 2003 rezoning that opened up Williamsburg and Greenpoint's East River waterfront to high-density development, a large site once home to a long-nondescript warehouse is receiving a pair of 13-story buildings to comprise 171 condo units and all the amenities one could imagine. Quadrum Global, the developer behind Arlo Hotels, is at the helm of the project; managing director Amir Setayesh said in a statement, "With The Huron, we channeled our expertise in hospitality to create inviting, functional, and exceptional residences."
February 23. 2022
CRAIN'S NEW YORK BUSINESS
U.K.-based developer Quadrum Global is bringing two luxury condominium towers to the Greenpoint waterfront, a former hub for factories that is being transformed by new construction.