In the press
Please reach out to tierney@augustprny.com for all press inquiries.
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December 03. 2023
architectural digest
A Morris Adjmi–designed building opens sales
On November 8, Quadrum Global (the developers behind Arlo Hotels) publicly launched listings for The Huron, a soon-to-be-completed waterfront condominium building in Greenpoint, Brooklyn.
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November 17. 2023
Luxury Abode
The Huron, Greenpoint’s Best-Selling New Condo, Introduces Listings and Unveils The First Completed Residence by Morris Adjmi Architects
Since launching its whisper campaign, Quadrum Global and SERHANT New Development have generated over $100 million in transactions at the premium waterfront property.
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November 17. 2023
Mann Report
The Huron, Greenpoint’s Top-Selling New Condo, Launches Listings and Reveals First Finished Residence by Morris Adjmi Architects
Quadrum Global, a global real estate development and investment firm celebrated for the popular and expanding Arlo Hotel brand, announced the launch of listings at The Huron, a spectacular two-tower condominium development located at 29 Huron Street in Greenpoint, Brooklyn.
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September 18. 2023
Design Millk
F5: Morris Adjmi Appreciates Shaker Design, Industrial Landscapes + More
Morris Adjmi, founder and principal of Morris Adjmi Architects, has found the sweet spot between traditional and contemporary architecture that delights both forward-thinking developers and history-minded preservationists.
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July 26. 2023
Serendipity
Real Estate Market Watch
New Development, leads sales at The Huron, a new-construction residential building slated for opening in 2024 in Green Point, Brooklyn. Lee says presales are doing well, particularly as the neighborhood blossoms and Manhattanites look to cross the bridge. “The three-bedroom units are very popular,” she says. The building boasts water views, rooftop terraces, children’s and teen’s rec rooms, private rooftop parks and home office space.
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June 21. 2023
Mansion Global
Go Undercover: Stylish Ways Create Shade on a Rooftop or Terrace
Whether you have a sprawling rooftop or small terrace space, one thing is certain: In order to maximize al fresco dining and relaxing in the summer months, creating shade is a requirement.
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June 07. 2023
Mansion Global
Designing a Pool That Makes a Splash
A pool is the ultimate amenity—instantly turning the backyard into your own personal retreat. And depending on the design, it can elevate your space to an inspired oasis.
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June 01. 2023
Field Condition
Construction Update: The Huron at 29 Huron Street
Facade installation is underway at Quadrum Global’s residential development The Huron on the Greenpoint waterfront in Brooklyn. Designed by Morris Adjmi Architects, the project features two 13-story residential towers with a two-story base of amenities. The towers will be clad in a gridded facade of industrial style window wall and I-beam profiled metal panel at slab edges and piers that take their cues from the neighborhood’s industrial past. A dark red brick will clad the base that includes a shared lobby at mid block.
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May 31. 2023
LUX EXPOSE
Outdoor Bliss in New York’s Most Sought-After Developments
Experience true luxury with the optionality to enjoy indoor and outdoor amenities regardless of the weather. New York’s most sought-after developments offer an unparalleled experience, where residents can bask in the sunshine on expansive outdoor entertaining areas or retreat indoors to luxurious lounges, game rooms, fitness centers, and more, should it start to rain. With the skies clear, fortunate residents and their guests can revel in the Vitamin D, breathtaking views, barbecues, fire pits, and all the splendid offerings these spaces provide.
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May 15. 2023
The Real Deal
Perks rise for buyers, brokers to make deals
Cars, gym memberships and Taylor Swift tickets among incentives on the table.
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May 12. 2023
New York Post
Lavish gifts sweeten home sales amid high interest rates
From impossible-to-score tickets for Taylor Swift’s New York City concert and a $6,000 Vespa — to pricey gym memberships and cars — high-gloss gifts to facilitate home sales are at an all-time high.
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April 21. 2023
CITYREALTY
Inside New York’s most-anticipated new condo offerings with impending sales launches
For the design of their first project in Greenpoint, Morris Adjmi Architects looked to the neighborhood’s industrial history for the two-towered development’s brick podium and glass and steel towers.
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March 30. 2023
New York Post
Actor Blaise Ffrench eyes chic $1.26M Brooklyn condo
Renaissance man Blaise Ffrench looks to buy inside the Huron, a 13-story resi tower in Brooklyn.
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March 13. 2023
Untapped Cities
Explore The Huron on Brooklyn’s Waterfront
Explore the stunning residences and amenity spaces of The Huron in Greenpoint, Brooklyn!
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February 03. 2023
Brick Underground
How to carve out a chic, comfortable home office in your NYC apartment or townhouse
More New Yorkers are working from home than ever, at least on a hybrid basis. Avoiding the hectic commute is a great perk, but trying to carve out an "office" in typically tight quarters can stump even the most organized apartment and townhouse owners (and renters!). And who wants to stare at that pile of papers and computer monitor 24/7?
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February 02. 2023
LUX EXPOSE
Host a Super Bowl Party at These High-design Private Residential Screening Rooms
High-end developments in NYC offer the highest-caliber amenities including rooftop lounges, state-of-the-art fitness centers, children’s playrooms, swimming pools, and high-design private residential screening rooms. With the biggest Sunday in sports coming up, the latter can be the perfect venue to host a Super Bowl Party – even if you’re only in it for the commercials and snacks.
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January 25. 2023
CITYREALTY
Amidst the historic buildings of Greenpoint, a residential building boom has taken shape.
For this two-towered condo development, the context-sensitive Morris Adjmi Architects drew inspiration from Greenpoint's history for the brick podium and glass and steel towers.
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January 11. 2023
LUX EXPOSE
The Huron Debuts Robust Collection of Amenities
The Huron – Morris Adjmi’s first Greenpoint condominium – revealed never-before-seen renderings of the extensive amenity collection. The two-tower condo development was developed by Quadrum Global, the same firm behind the popular Arlo Hotels. Marketing is led by SERHANT. New Development, the dedicated new development division of Ryan Serhant’s eponymous brokerage.
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January 08. 2023
YIMBY
The Huron’s Façade Begins Installation At 29 Huron Street In Greenpoint, Brooklyn
Façade installation is underway on The Huron, a pair of 13-story residential buildings at 29 Huron Street in Greenpoint, Brooklyn. Designed by Morris Adjmi Architects and developed by Quadrum Global, the twin structures will rise from a multi-story podium and yield 171 condominium units in studio to four-bedroom layouts, as well as 30,000 square feet of amenities. Ryan Serhant is leading sales and marketing for the waterfront property, which is bound by Green Street to the north, Huron Street to the south, West Street to the east, and the East River to the west.
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December 29. 2022
Cool Hunting
INTERVIEW : ACCLAIMED ARCHITECT MORRIS ADJMI
FROM THE ROCKAWAY HOTEL TO WILLIAMSBURG'S WYTHE HOTEL AND GREENPOINT'S THE HURON RESIDENCES, A FIGURE WEAVING THE FABRIC OF NYC'S FUTURE
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December 20. 2022
Forbes
Important Parcel Along Brooklyn’s Waterfront Signals Transformation Of Greenpoint
Every hipster knows that Brooklyn is what Manhattan used to be: the desired destination of young creative people. Now, one of the last major parcels along the East River that speaks of the area’s history is the site of a brilliant new building that evoke Greenpoint's former life as a boat-building mecca.
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September 27. 2022
LX Collection
Morris Adjmi Unveils Greenpoint Condominium The Huron
A new two-tower condominium development has taken shape in Brooklyn’s Greenpoint neighborhood, bringing 171 studio to four-bedroom residences to the area. Developed by Quadrum Global and designed by Morris Adjmi Architects, The Huron comprises two contemporary 13-story towers connected by a brick base that houses the development’s more than 30,000 square feet of amenity space.
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March 03. 2022
architectural digest
Ryan Seacrest Lists in Beverly Hills, a $65.7-Million Unit in the World’s Tallest Residential Tower, and More Real Estate News
Morris Adjmi Architects is also putting its mark on Brooklyn with The Huron, a newly announced two-tower condo in Greenpoint on one of the few remaining waterfront parcels in the borough. Connected via a fourth-floor courtyard, the two buildings offer 171 units, ranging from studios to four-bedroom residences. Amenities include a screening room, coworking space, and an indoor saltwater pool with views of the Manhattan skyline.
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March 03. 2022
architectural digest
Ryan Seacrest Lists in Beverly Hills, a $65.7-Million Unit in the World’s Tallest Residential Tower, and More Real Estate News
Morris Adjmi Architects is also putting its mark on Brooklyn with The Huron, a newly announced two-tower condo in Greenpoint on one of the few remaining waterfront parcels in the borough. Connected via a fourth-floor courtyard, the two buildings offer 171 units, ranging from studios to four-bedroom residences. Amenities include a screening room, coworking space, and an indoor saltwater pool with views of the Manhattan skyline.
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February 25. 2022
BLDUP
Greenpoint Condo Project Set for East River Waterfront
A luxury, 2-tower, residential development is now under construction on the East River waterfront at 1 Huron Street in Greenpoint, Brooklyn. The 13-story project, known as "The Huron", is being developed by PRO and is set to contain PRO high-end condos. Units will be available in studio and one to four-bedroom configurations. Marketing will be done by SERHANT, a trendy Manhattan-based real estate firm, famously launched by "billion-dollar broker", Ryan Serhant.
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February 25. 2022
REAL ESTATE WEEKLY
Quadrum Global and SERHANT. New Development Announce The Huron, A New Waterfront Condominium in Greenpoint, Brooklyn
Quadrum Global, a UK-based global real estate development and investment firm, and SERHANT. New Development, the dedicated division for the sales and marketing of new development projects at SERHANT., today announced The Huron, a two-tower condominium development on the waterfront in Greenpoint, Brooklyn. Located at 29 Huron Street, the residences are designed by Morris Adjmi Architects.
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February 24. 2022
The Real Deal
UK developer bringing luxury to Greenpoint
London-based Quadrum Global is the latest developer to land in the busy Brooklyn neighborhood, planning two luxury condominium towers on the waterfront at 29 Huron Street, Crain’s reported. The developer is leading efforts to create The Huron, which will span 171 units in a space zoned for 175,000 square feet of development.
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February 24. 2022
LUX EXPOSE
Morris Adjmi Architects Designs Two Luxury Residential Towers on the Brooklyn Waterfront
A new two-tower condo development comes to the Brooklyn waterfront. Named The Huron, it was developed by Quadrum Global, the same firm behind the popular Arlo Hotels, and designed by Morris Adjmi Architects, also known for designing the Wythe Hotel and The Rockaway Hotel. Marketing will be led by SERHANT. New Development, the dedicated new development division of Ryan Serhant’s eponymous brokerage.
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February 23. 2022
6sqft
See the luxury condo towers coming to one of Greenpoint’s remaining waterfront parcels
A new luxury residential project is set to rise on one of Greenpoint’s few remaining vacant waterfront parcels. First spotted last month by CityRealty, The Huron is a two-tower condo development featuring 171 units ranging from studios to four bedrooms. Developed by Quadrum Global, the two towers boast eight exposures that maximize waterfront views and 30,000 square feet of amenity space, including an indoor saltwater pool overlooking the Manhattan skyline.
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February 23. 2022
CITYREALTY
The Huron: Morris Adjmi-designed condos with spectacular waterfront views coming to Greenpoint
In the wake of a 2003 rezoning that opened up Williamsburg and Greenpoint's East River waterfront to high-density development, a large site once home to a long-nondescript warehouse is receiving a pair of 13-story buildings to comprise 171 condo units and all the amenities one could imagine. Quadrum Global, the developer behind Arlo Hotels, is at the helm of the project; managing director Amir Setayesh said in a statement, "With The Huron, we channeled our expertise in hospitality to create inviting, functional, and exceptional residences."
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February 23. 2022
CRAIN'S NEW YORK BUSINESS
More luxury towers are coming to the Greenpoint waterfront
U.K.-based developer Quadrum Global is bringing two luxury condominium towers to the Greenpoint waterfront, a former hub for factories that is being transformed by new construction.