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SERHANT. New Development gives developers and financial institutions an unmatched advantage by providing insightful and results-oriented step-by-step guidance and support from site acquisition to final sellout for projects of all sizes, price points, and locations. It uses comprehensive market analytics to hone planning, design, and branding strategies, and it leverages SERHANT. Studios and ID Lab to deliver potent, breakthrough content and sales campaigns that are targeted and amplified through SERHANT. ADX, a tech-powered innovation platform.